Personalized Microsites
Gone are yesterday’s ubiquitous “Thank you for your interest,” messages. In their place are dynamic, personalized and highly relevant on-brand microsites that make your college or university feel more like home before they even step foot on campus. Modern, attractive and engaging designs serve detailed content and clear calls to action to each of your prospects from all of your multichannel outreach efforts. Let us repaint your Admissions Office’s front door!
By capturing prospective student information like academic program of choice, extracurricular interests, preferred start date and residency status through clear and concise inquiry forms, your prospects quickly transform into inquiries and are immediately driven to a site focused on them! From this unique microsite, prospects can explore and register for events hosted on campus, watch your videos, click through social media posts, confer with myriad checklists, read student and faculty testimonials, student research discoveries, complete an embedded application and so much more.
Plus, with behavioral scoring, every time students visit their microsite, your team will know why, when and how frequently. Let their actions dictate your responses and show your prospects (and their parents!) that your institution puts them first.
Making your message personal to each student…now that’s smart marketing.
Enhanced Email with Spam Checker
A perfectly written email isn’t very important if it never reaches your prspects’ inbox.
You know what they say about making assumptions. We don’t believe in wasting time writing emails that never make it to their intended targets—your time and money is much more valuable than that. So, we have a couple of solutions to address this.
First, rest assured by testing, analyzing and optimizing emails prior to clicking send. Allow us to spam test each and every message—or your team can test it themselves. No more guesswork.
Next, our sophisticated IP and domain management technology is designed for optimum deliverability, consistency and reliability so that you can focus on other aspects of the enrollment cycle. We monitor your email content, template design layout, campaign analytics and look after your account 24/7/365 to guarantee the best performance.
Optimizing your outreach… now that’s smart marketing.
On-Demand, Variable Print
We’ve completely revolutionized print marketing for higher education by combining the direct tangibility of print with the personalization of email. Experience significant increases in student engagement and response rates by thinking “outside the inbox” with relevant, traditional-feeling messaging that really hits home. Literally.
Studies show that 8 in 10 homes read through direct mail, which means that parents and their students are still affected by print. Adding targeted content creates a layer of marketing that no digital solution can ever achieve alone.
In fact, our research shows email open rates increase by as much as 37% and click-through rates jump by 14% when coupled with personalized print. And, because we’re only sending what is needed when it’s needed, print is actually more affordable than you might think.
From developing concepts to producing the actual piece to be dropped into the mail under one roof, with EMP in your arsenal you will experience the only higher education marketing solution that drives targeted print directly to your prospects!
Printing with a purpose…now that’s smart marketing.
Two-Way Texting
Generation Z spends more than three hours per day on their cellphones (and parents aren’t too far behind anymore!) When done right, texting can have the highest response rate of any channel of communication. Think scholarship deadline reminders, Open House event registration, application completion deadlines, information session dates, campus construction updates—how might a simple text increase engagement level with your prospects?
Your messages will be seen. A text message has a near open rate of 98% compared to an email’s 20%. When marketing to a generation of prospective students with short attention spans and an inate ability to filter our irrelevant advertisements, abbreviated messaging with important details stand out via text.
Get a quick response. Did you know that 90% of text messages are read within 3 minutes? And out of the 90% open rate, 60% of text responses occur in less than 5 minutes. Our automated, trackable texting solution allows your institution to set up a two-way text dialogue almost as easily as sending the inital text itself.
Touching base with relevant, two-way texting…now that’s smart marketing.
Targeted Digital Advertising
Digital advertising has always been a cost-effective, concentrated way to advertise within your multichannel campaign—but tracking and targeting has been a bit elusive. Well, we’ve cleared that right up! Through our uniquely branded digital advertising solutions, you’ll send just the right message to just the right audience, each and every time—and know immediately how effective each ad was at engaging your prospects.
- Target:home allows you to not only drive specific advertising directly to the homes of your prospects, but to also evaluate its effectiveness with powerful tracking tools through our powerful analytics software.
- Target:social is an email address-matched digital marketing solution that reaches your prospects based on their social media profiles.
Don’t waste ad buys, money or resources—utilize EMP’s targeted digital programs which serve as yet an additional, critical component of your communication plan and opens another door for your best-fit prospects to link back to their personalized, immediately available microsite.
Reaching out to the right prospect…now that’s smart marketing.
Campaign Management
Even the best CRM performance in the industry won’t actually enroll a class. Campaign automation connects the prospects you have captured in your CRM to every channel of your marketing strategy at the milestone moments that matter most during the enrollment cycle.
Time management is one of the most vital skills for an incoming student to learn in college. It is also an important aspect of any higher education communication plan.
Manually sending emails, sealing envelopes and non-trackably texting prospects is a thing of the past with our advanced, reliable automation feature. When our platform works as a member of your Admissions team, talented, valuable and personable staff can use their time much more effectively and efficiently.
Spending your time and money wisely…now that’s smart marketing.
Admissions Rep Action Triggers
Rep accountability through automation. Between recruitment, application review season, yield events and information sessions, is your admissions team following through with all of their families? We know your staff is busy which is why we developed action triggers.
How are your peers using them?
- Reminding reps to stay on top of their recruitment efforts by setting up automated to-dos during critical times of the enrollment cycle.
- Leave a good first, second and third impression with families by surprising students with content-rich phone calls throughout their senior year.
- Schedule regular virtual meetings during travel season when most of your staff is out of the office at college fairs or decision day events.
- Practically eliminate application abandonment by adding personalized campaigns targeted to this population and getting your counselors involved in the process.
Setting up reminders and to-dos for your team to generate better results…now that’s smart marketing.
Campaign Analytics
Build stronger relationships with your prospects with behavioral scoring while developing the most effective communication strategies after thorough analysis of campaign performance. See where, how and when your prospective students (and their families!) are opening their emails, reading their text messages, flipping through their viewbooks, and exploring their personalized microsites.
Sending your message is only the first step. Uncover the results and work with our marketing strategists to get the very most out your current communication plan while preparing for exceptional future campaigns.
Making the best decisions based on data…now that’s smart marketing.