Your enrollment goals come into focus once you put the right pieces together.
Identify Best-Fit Adult Learners
Start with a highly qualified and personalized list of prospects interested in continuing their education. Tapping our proprietary Intelligent NamesTM solution, we develop a targeted list based on an individual’s geographical location, degree level, demographics, and more.
Develop a Nimble Strategy
Liaison’s expert search strategists, digital advertising specialists, enrollment consultants, and award-winning creatives collaborate to achieve your enrollment goals. They’ll help you establish and monitor a nimble plan — one that can be modified quickly based on incoming marketing data.
Drive High Response with Tailored Outreach
Using powerful, unique pre-launch surveys, our team immediately begins to segment your prospect list for tailored messaging and high response rates. Hyper-personalized outreach continues with a wide range of email, print, and digital campaigns across every stage of the admission cycle.
Maintain a Well-Rounded, Full-Cycle Solution
To be successful in your enrollment goals, you need to pull every lever. With INroll by Liaison, every enrollment block works together to power a comprehensive and full-cycle lead generation-to-enrolled solution for the best possible results.
Here’s how INroll works
1: Determine The Who
Analyze enrollment
Use historical enrollment and current student survey data to focus your resources on the right prospects.
Develop the audience
Build a highly targeted prospecting list using Liaison’s proprietary Intelligent Names.
2: Personalize Communication
Persona-based Creative
Showcase your institution’s brand and voice through personalized, creative communication.
Informed Branding
Gain insight into your school’s brand and external marketing performance to shape your message.
3: Build & Launch Strategy
Pre-launch Surveys
Use vetted survey data to drive decisions, segment prospect lists, and allocate resources.
Omni-channel Communications
Engage with prospects across all of their preferred channels (from print to digital) to maximize impact.
4: Manage Response
Customized Landing Pages
Keep prospects on the hook with an immediate, personalized and branded response.
Maximize Staff Resources
Automate the engagement process so your staff can focus on the personal touch.
5: Engage Immediately
Deploy Top-notch Creative
Liaison’s expert creative team ensures all messaging is on-target, backed by data, consistent and quickly reproducible.
Hyper-personalize All Communication
Continue the conversation across all channels, tailoring your message by persona and stage for a truly individual experience.
6: Improve Continuously
Track Response
Rely on comprehensive analytics to fine-tune future strategies.
Stay Nimble
Liaison’s competitive advantage is how quickly we can modify your list composition and messaging to seize opportunities and refocus resources.
Liaison’s Intelligent Names segments and scores more than 250 million individuals’ key attributes such as gender ethnicity, income, educational attainment, household status — and of course geography — to help colleges and universities identify and engage prospective adult students.
INroll at-a-glance
Access to powerful solutions developed for higher ed: Intelligent Names for next-level name buys, and Enrollment Marketing for personalizing, automating and tracking all communications.
Lead-generation strategies developed by experts who understand higher-ed enrollment trends and data along with the unique challenges of community college and adult learner recruitment.
Full-cycle, highly-personalized marketing solutions that target the right students… at the right time… with the right message… in the right way.
Connected systems and people dedicated to your success. Our thorough solutions are built on decades of expertise and deep understanding of what engages today’s students.
Email: marketingservices@liaisonedu.com | Phone: (845) 473-4400
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