Software (EMP)
Best-in-class technology to drive higher ed enrollment growth
The Enrollment Marketing Platform’s all-in-one solution makes it easy to track campaign analytics, target specific recruitment efforts, generate immediate responses to actions and customize messages — across every channel — for every prospect.
Focus on your funnel with best-in-class technology designed exclusively to drive higher-ed enrollment growth. From dynamic student portals launched immediately after inquiry, to trackable, effective engagement campaigns throughout the entire cycle, our software delivers precisely what your staff and prospects need.
Enrollment Marketing Platform
Designed specifically for higher education, Liaison’s Enrollment Marketing Platform makes it easy to attract, engage, and retain your prospective students with immediate, personalized communications. From dynamic student portals launched immediately after inquiry, to trackable outreach and engagement campaigns, EMP works across all communication channels, driving students to act. Using behavioral analytics, EMP tracks engagement on an individual basis, giving your team a deeper understanding of what motivates your prospects to move to their next step.
Insights
Harnessing the power of your EMP data, Insights goes deeper by giving you the easily digestible intelligence you need to manage your recruitment funnel more effectively from start to finish. With Insights’ user-friendly dashboard design, real-time reporting, and powerful visual analytics, you can compare year-over-year performance, share reliable data with your teams, set realistic and actionable recruitment goals, and pivot quickly based on current results.
Othot
What if you could analyze your full admission cycle – from lead to inquiry to application to deposit — and use that data to better model and predict the kinds of students most likely to persist through the enrollment cycle? Othot by Liaison is a unique, game-changing, artificial intelligence-based technology designed to work alongside your Enrollment Marketing campaigns, ensuring your most-promising prospects receive the targeted communications and incentives best tailored to them.
What We Can Do For You
Track Student Engagement to Drive Next Steps
EMP’s engagement-tracking allow you to see what’s working as each student moves through the enrollment process. Every interaction is recorded and scored, giving your admissions team immediate access to where your prospects stand and how to best reach them next. EMP also fosters “accountability by automation” for your admissions representatives by providing them with “action triggers” and to-do lists. The result is a more empowered, proactive, and efficient admissions team.
Understand and Communicate Your Performance Metrics
How can you be sure which communications and marketing tactics are working best? How can you quickly inform your teams, colleagues, and senior leaders about your pains and progress? Insights allows you to access and visually represent your enrollment management data at the click of a button. With easy access to reliable data – pulled automatically from EMP — you can communicate your goals and better advocate for what you need.
Easily Recognize Which Factors Impact Enrollment
Simply put, knowledge is power. When you’re able to analyze your full admissions cycle – from lead to inquiry to application and deposit—you can unlock knowledge to predict future success. With Othot’s artificial intelligence technology, you will better identify why students enroll at your institution; deploy marketing recourses and manage budgets based on proven models; and confidently make data-driven decisions.
Implement Quickly to Get Results
Implementing the Enrollment Marketing Platform is quick and easy; in fact, the on-boarding process is typically completed within just eight weeks. During the setup, our teams listen to and work alongside you to streamline and personalize your outreach, tighten your communication flow, and establish more efficient processes. Once your system is up and running, you will quickly join the ranks of institutions that are saving time and money by deploying best-in-class technologies to drive enrollment growth.
What could be more important than that?
Email: marketingservices@liaisonedu.com | Phone: (845) 473-4400
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