Amplify Your Digital Marketing with 
A powerful, results-driven digital marketing solution—developed exclusively for higher education.
Skip the one-size-fits-all digital approach. What you need is a tailored digital solution: one that’s built around higher education, focused on enrolling students, supportive of your entire funnel, and reflective of your budget and goals.
First, we start with industry leading, high-touch management of your strategies of your paid social, SEO (search engine optimization) and SEM (search engine marketing).
Paid Social Media
Be where your targeted prospects are, leveraging the social media platforms they like most.* We use sophisticated tools and strategies to tightly target your custom audience then maximize their engagement. We continuously adjust campaigns based on results to maximize your budget.
*TikTok requires access to video assets. Open to discussing additional channels as needed (Twitter, YouTube, etc.) based on resources and goals.
Search Engine Marketing (SEM)
Be at the top of the results across the most popular search engines. We’ll develop and execute a custom strategy that includes targeted ads based on keywords to drive awareness and search results, full-cycle campaigns that capture leads, and optimization tactics that improve your success over time.
Search Engine Optimization (SEO)
A website that ranks high on searches takes continuous cultivation as well as up-to-the-minute understanding of the constantly changing rules and recommendations. We increase your organic (non-paid) rankings and conversions using all the tricks— backlinks, blogs and removing SEO barriers. We’ll analyze your site for optimization with the goal of increased organic traffic and conversions.
But that’s where the expected ends and the unexpected begins. Our exclusive EM Digital Advantage takes your digital marketing a lot farther.
Integrated and Connected:
Our strategic advantages enhance higher ed digital communications!
Higher Education-Specific Solutions
We know what you do, why you do it, who you are trying to reach, and how your leads behave.
Our strategy, data and creative teams are entrenched in your market and deploy quickly to achieve your goals, plus end-to-end reporting is tailored to the metrics that matter to enrollment and admissions—all delivered in plain language and with practical recommendations for improvement.
Full-Cycle, Omni-Channel Approach
Other providers offer a fragmented, single-channel approach that only measures leads—but leads don’t make up classes, people do.
Our comprehensive approach nurtures leads and prioritizes enrollees. We use our exclusive omni-channel outreach capabilities to connect digital with other marketing channels, amplifying both and creating an engaging student experience.
Silo-Busting Integration
Steeped in how higher ed works, we know how to integrate across silos and collaborate with university admissions, information technology and marketing to achieve plan goals.
Plus, we connect to your existing systems to build a seamless, scalable digital solution for you: one that’s focused on outreach and engagement, not lengthy data transfers and frustrating delays.
Goal-Oriented Tactics
What do you need to accomplish? Where do need the most help in your cycle? While digital is a critical component to a modern search/lead generation campaign, that’s not the only place where it can be effective. organic traffic and conversions.
Our higher ed-based Digital Advantage solution can include creative campaigns for inquiries, applicants, accepted and enrolled students as well as families— literally every stage in the funnel!
Email: marketingservices@liaisonedu.com | Phone: (845) 473-4400
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