Montana Tech wanted to enhance their enrollment marketing communications with more personalized, engaging messaging. As a small university, however, the school had limited resources and personnel for enrollment marketing development.

“Since Montana Tech is a small school, our staff wear many different hats. We were looking for a team that could specifically focus on enrollment marketing and support our communication campaign goals, both through a personalized communication plan and professional writing,” said Leslie Dickerson, Executive Director of Admissions and Enrollment at Montana Tech.

Montana Tech worked hand-in-hand with the Liaison team to transform their traditional marketing communications using a more cutting-edge, relevant, and conversational voice and tone. For example, with the help of Liaison’s talented copywriters, they began to integrate humorous messaging and even memes into their prospect-based email campaigns.

Dickerson shared, “Our dedicated Liaison copywriter really understood (cont’d) what we were trying to do, which was so great, because you can’t exactly fake a style rebrand. We had conversations about how we wanted the messaging to come across, and then this writer came back with copy that just nailed our new voice.”