Siena Heights University, a private Roman Catholic University in Adrian, Michigan, wanted to implement a more well-rounded and effective enrollment communication strategy. With software and service capabilities designed to improve higher education recruitment, Enrollment Marketing by Liaison proved to be an ideal partner for the school’s student engagement goals.

Tailored marketing pieces, thoughtfully developed by Liaison’s in-house creative professionals, have been key in incentivizing prospective students to move through the Siena Heights admissions funnel. Dunn noted that their customized communications – including emails, texts, brochures, posters, and postcards – also serve to form a deeper connection with prospects and parents.

“This consistent, individualized outreach allows us to communicate with students in a way that caters to their unique interests and goals. It demonstrates, to both the student and their parental supporters, that we know them, care about their needs, and want them here,” she shared.

With Liaison’s support, Siena Heights is now even leveraging creative collateral to showcase the value of an investment in the school. Their all-in-one financial aid and value print piece helps families to make sense of their financial aid offer, proceed with next steps, and ultimately maximize financial security.

Dunn said, “Our financial aid brochure allows us to show families what they’re truly investing in when they choose Siena Heights. It’s more than just a list of numbers and scholarships; it’s a beautiful piece that includes noteworthy rankings and stats, a welcoming message, and a preliminary financial aid offer that’s customized for each individual student.”