Our Approach to Admissions Marketing
Our unique combination of software and services, built exclusively for higher education, allows you to quickly and effortlessly create automated inquiry response campaigns that drive your prospects to engage with your institution or program. When you partner with Enrollment Marketing by Liaison, seamlessly delivering a single message across a wide variety of media, including print, email and digital forums such as personalized URLs (“PURLs”) for every prospect and their families is not only possible, but it’s been proven to work, too.
Print enhances email
Email open rates increase by as much as 37% and click-through rates jump up 14%.
Say goodbye to generic. EMP’s focus is on customized inquiry response — in other words, maintaining engagement once the initial connection is made. With EMP, you’ll be able to reach out with nurture campaigns, drive students to the next milestone in the process and provide relevant content at every stage of the application experience.
Each unique PURL, for example, includes messaging related to the interests highlighted by students on their initial inquiry form as well as any additional information they require in order to apply. In tandem with that, nurture emails and custom print mailings foster continued engagement and encourage prospects to take the next steps in the cycle.
The Enrollment Marketing Platform
Our powerful software allows you to create, manage and analyze web, email, text, print, voice and digital marketing campaigns — all within one fully automated system.
As your prospect moves through the admissions cycle, EMP automatically updates communication to that prospect based on stage change or one of many other markers. This ensures your outreach is always consistent, relevant and effective.