Enrollment Marketing
reimagined

Personalized, immediate, automated and trackable—We develop omni-channel campaigns across the cycle that build and maintain engagement with prospects and their families.

Our Approach to Enrollment Marketing

Our unique combination of software and services, built exclusively for higher education, allows you to quickly and effortlessly create automated inquiry response campaigns that drive your prospects to engage with your institution or program. When you partner with Enrollment Marketing by Liaison, seamlessly delivering a single message across a wide variety of media, including print, email and digital forums such as personalized URLs (“PURLs”) for every prospect and their families is not only possible, but it’s been proven to work, too.

The Liaison difference is the combination of a powerful software solution, creative campaign strategists, and an experienced client success team.

Liaison Marketing Platform

Say goodbye to generic. EMP’s focus is on customized inquiry response — in other words, maintaining engagement once the initial connection is made. With EMP, you’ll be able to reach out with nurture campaigns, drive students to the next milestone in the process and provide relevant content at every stage of the application experience.

Each unique PURL, for example, includes messaging related to the interests highlighted by students on their initial inquiry form as well as any additional information they require in order to apply. In tandem with that, nurture emails and custom print mailings foster continued engagement and encourage prospects to take the next steps in the cycle.

Explore the Student Experience Yourself

To see how an omni-channel campaign works, visit marketsmarter.liaisonedu.com/PURL. You’ll receive a personalized microsite, automated email, text message and even a personalized print piece — just like your students will when you engage them with EMP.

Once you discover how EMP can change the way with you engage with prospective students and their families, you’ll never look at marketing for higher education quite the same again.

 

See How It Works

Completing this form will result in the immediate creation of a personalized Enrollment Marketing by Liaison microsite and will initiate outreach from our enrollment marketing consultants. We look forward to working with you!

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Email: marketingservices@liaisonedu.com | Phone: (845) 473-4400

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